We helped OlaClick strengthen their digital measurement ecosystem through a comprehensive strategy based on GA4, Google Tag Manager, and BigQuery — designed to centralize information and enable real-time business analysis.
We designed the data structure that supports regional growth, with a clean and consistent collection model across markets.
We structured and implemented the most relevant ecommerce events via Google Tag Manager, aligned with OlaClick's product funnel.
We built business dashboards connected directly to BigQuery to visualize key metrics in real time without relying on manual exports.
We configured GA4 with a robust event taxonomy, custom properties, and audiences prepared for continuous analysis and optimization.
A structured measurement ecosystem that eliminates data ambiguity and allows trusting metrics for decision-making.
Real-time connected dashboards that transform raw data into ready-to-act insights, without manual intermediate processing.
Infrastructure prepared for experimentation, A/B testing, and sustained improvement cycles in the acquisition and product funnel.
Architecture designed to replicate across new markets without rebuilding the measurement base from scratch.
We help structure your measurement ecosystem so every decision is backed by reliable information.